Strategy
Branding
App design
Website design & build
Social media content
Motion design
We positioned Topp outside the norm of professional cycling, building a rebellious brand to make them stand out from the crowd.
Topp Cycling is a unique venture transforming the way cycling teams are run. The aim is for the Topp Cycling team to be exclusively and transparently funded by the online training platform, Topp Performance.
Topp Cycling is a unique venture transforming the way cycling teams are run. The aim is for the Topp Cycling team to be exclusively and transparently funded by the online training platform, Topp Performance.
Strategy
Branding
App design
Website design
Social media content
Motion design
Our task was to create a brand which reflected the anarchic nature of Topp, alongside the technical aspect of the data driven web app. The result is a mix of vibrant, ever-changing collages and bitmap type, with scope to work across all areas of the brand.
