Strategy
Branding
Asset creation
Brand guidelines
We crafted an adaptable brand identity for GRACE International, blending their evidence-based research with grassroots engagement.
GRACE is an international charity promoting long-term, sustainable reconciliation and advocacy for children born of war, their families and communities affected by war.
GRACE International approached us to create a brand identity that would convey their work with grassroots organisations, as well as appeal to their higher-value donors. The result was a strategy based on affecting change from the ground up. A strong typographic logo and distinctive marque work together with earthy textures and colours to create a flexible identity that can adapt to different audiences.
GRACE is an international charity promoting long-term, sustainable reconciliation and advocacy for children born of war, their families and communities affected by war.
Strategy
Branding
Asset creation
Brand guidelines
